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An Introduction to New Media and Cybercultures By Pramod K. Nayar

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Review
"Nayar's Introduction to Cyberculture pries open the issues that make cyberspace so fascinating: race, class, gender, space, the public, and the popular. This is essential reading for those curious about new media."
—David W. Park, Lake Forest College, US
"Nayar makes a scintillating, significant contribution to a new and burgeoning area of cultural studies in this acute yet lucid introduction to new medias and cybercultures. He both maps the field and makes you think."
—Brinda Bose, New Delhi University, India
"An accessible introduction to cybercultures that carefully balances a broad range of ideas and concepts while outlining their significance and impact on the digital world . . . a robustly global overview of the cybercultural landscape."
—Tama Leaver, Curtin University of Technology, Australia
"Nayar's approach to digital culture is determinedly postcolonial and firmly embedded in material conditions. This field of knowledge moves quickly, but clear summaries and definitions make this book both an invaluable introduction and an enduring point of reference."
—Alice Ferrebe, Liverpool John Moores University, UK
"The New Media and Cybercultures Anthology moves intelligently beyond the routinely anthologized voices of cyberculture's first wave to give us a rich and diverse tapestry of thinkers from the second--much needed update to a body of theory that struggles to keep up with the pace of the world it describes."
—Mark Cooley, George Mason University, US
"This is the book for the changing face of the 21st century networked classroom. Revealing the up close and personal revolution wrought by globalization 2.0, Pramod K. Nayar's New Media and Cybercultures Anthology introduces the gendered, spatialized, multimodal and mobile realities of social media, new technologies and hybrid cultures in a user-generated world."
—Carolyn Guertin, eCreate Lab, University of Texas at Arlington, US
"This brilliantly edited collection skillfully weaves together the important conversations currently taking place in the broad field of cyberculture studies. This book is a vital read for students of all levels, scholars in digital media studies, and anyone interested in the changing cultural landscape of the digital age."
—Jason Farman, Washington State University, US
"Nayar's international assemblage of theoreticians provides a timely sourcebook for the study of new media and cyberculture within the context of cultural studies, and inspires deeper dialectical research into questions of power and identity."
—Kirby Malone, Co-author, Live Movies: A Field Guide to New Media for the Performing Arts
From the Back Cover
This introduction to cybercultures provides a cutting-edge and much-needed guide to the rapidly changing world of new media and communication. Exploring for the first time the role that race, gender, sexuality, and postcoloniality play in the digital environment, Pramod Nayar demonstrates how these subject positions shape identities, communities, and networks in the same powerful manner that they do in the material world. From gaming, net democracy and connectivity, to theories of digitextuality, metamedia, and social networking, An Introduction to New Media and Cybercultures provides a timely and essential exploration of all aspects of today’s networked world.
About the Author
Pramod K. Nayar teaches at the Department of English, University of Hyderabad, India. His most recent books include Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), Reading Culture: Theory, Praxis, Politics (2006), An Introduction to Cultural Studies (2008), and Cybercultures: An Anthology (Wiley-Blackwell 2010).
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