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A Business and Its Beliefs

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The timeless business book that still brings perspective and guidance to today's bottom-line executives
When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder--candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.
The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.
Product details
Paperback: 132 pages
Publisher: McGraw-Hill (April 24, 2003)
Language: English
ISBN-10: 007162645X
ISBN-13: 978-0071626453
Product Dimensions:
5.5 x 0.3 x 8.5 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
8 customer reviews
Amazon Best Sellers Rank:
#318,404 in Books (See Top 100 in Books)
Terrific book with insights that still matter. Why do people listen to the Ayn Rand nonsense instead of true leadership literature like this? Did Ayn Rand ever lead a global corporation through an amazing period of growth to become one of the dominant technical businesses of the 20th century? Edwin Land, Thomas J. Watson, Henry Ford... these are the people who created and grew the corporations that made America great.
as advertised
If you want to know what great leadership is like when it is talking about the core values that make a corporation great, this is the book.CheersPete
This book is a short read but a great addition to my library.
A timeless account of business and management culture.
Thomas J. Watson, Jr., son of IBM founder Thomas Watson, Sr., believed IBM’s decades-long business success could be attributed to three core beliefs:1. Have respect for the individual.2. Give the best company service of any company in the world.3. Pursue all tasks with the idea that they can be accomplished in a superior fashion.In his short book “A Business and Its Beliefsâ€, Watson tells of IBM’s strict adherence to this trio of management ideals – in good times and bad – and how living by them built a culture that was responsible for one of the most successful companies in US business history.Watson points to his father’s upbringing and career as the genesis of these beliefs. Using colorful examples, interesting stories and referencing the beliefs throughout the text, Watson writes a surprisingly useful management short course for any thoughtful businessperson willing to live and lead with similar ideals.
Outstanding lesion for today. IBM created the modern tech world, but kept its soul in the process. Quite a difference from current tech giants.
This was our former CEO's favorite book. Many years ago, he read the book and it helped him form his business practices and beliefs. He continued to share the book and his insight up until his retirement last year. Great resource - quick read.
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